Client: AllNightCrash
Biggest challenge: Oh, vehicles! Good luck with that topic! I laughed when I first read the brief. But let’s just be clear: I am a Top Gear fangirl. I have a couple of petrol head male friends who introduced me to Top Gear. I know that James May is the sole reason it was ever classified as a factual show. And how is it after watching nearly all episodes I still know next to nothing about cars? Well, I watch it because I like seeing the sexy top-shelf special cars that are forever out of my price range. I watch it because they do funny stuff to the cheaper and crappier cars. I watch it because it makes me laugh, smile and occasionally drop my jaw. I watch it because they get to do what I'd love to do if I could. So it’s funny how I know barely anything about cars but I absolutely love Top Gear. After watching it for years all I’ve learned is that amphibious cars are a bad idea... One day I just want to be able to say: These are my corgis, Clarkson, Hammond, and May. (And that’s James in the pink collar, no doubt.)
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